Course Instructor
Manuel Gamez-Garcia, Ph.D.
Adjunct Professor at Fairleigh Dickinson University
Manuel Gamez-Garcia, Ph.D.’s Courses
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Limited Availability until July 12, 2024
This accredited course provides a review of the main marketing trends in hair care, followed by an analysis of the fundamental properties of human hair related to cosmetic treatments.
The most advanced concepts on hair biophysics, composition, architecture, shape memory properties, and their relation to hair function and cosmetic aspects will be first reviewed. Subsequently, the basic science of shampoos, conditioners, styling products, hair colorants, hair reactive chemistry, and products for changes in hair shape, etc., will be thoroughly covered.
In addition, for each product category, a thorough review of the foremost raw materials presently used in the industry will be discussed. In this manner, scientists, formulators, and marketing professionals will quickly become familiar with the science of hair, products, properties, raw materials, and challenges related to the hair care cosmetic industry.
Finally, at the end of the course, a critical analysis of the methodology used for hair claim substantiation will also be addressed. An all-participants interactive session has been developed that is dedicated to the design of typical hair care products from the knowledge gained within the course.
Upon completion of this course, you will be able to:
In addition, an interactive case study session will provide practical formulation exercises.
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This course is an introductory course for beginner formulators, marketing personnel, or those with some experience who have the desire to quickly widen their level of knowledge and become familiar with the marketing, technical, and claim substantiation issues related to hair product development such as:
Manuel Gamez-Garcia, Ph.D.
Adjunct Professor at Fairleigh Dickinson University
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