Course Description

Hair Product Development | 12 Hour On Demand Course

Online On Demand

Course Offering 220328VO2076
Course ID 2076

In-Person Course

Who Should Attend?
This course is intended for beginner formulators or marketing personnel and those with some experience who have the desire to quickly widen their level of knowledge and become familiar with the marketing, technical and claim substantiation issues related to hair product development such as:

• Analytical Chemists
• Microbiologists
• Scientists
• Technicians Personnel in research and development, sales, marketing, and labeling will find this course very valuable

Course Description
An Intensive Review of Technical and Formulation Aspects
This 12 hour accredited ON DEMAND course provides a review of the main marketing trends in hair care, followed by an analysis of the fundamental properties of human hair as related to cosmetic treatments.

The most advanced concepts on hair biophysics, composition, architecture, shape memory properties, and their relation to hair function and cosmetic aspects will be first reviewed. Subsequently, the basic science of shampoos, conditioners, styling products, hair colorants, hair reactive chemistry and products for changes in hair shape, etc., will be thoroughly covered.

In addition, for each product category a thorough review of the foremost raw materials presently used in the industry will be discussed. In this manner, scientists, formulators, and marketing professionals will quickly become familiar with the science of hair, products, properties, raw materials, and challenges related to the hair care cosmetic industry.

Finally, at the end of the course a critical analysis of the methodology used for hair claim substantiation will also be addressed.

An all-participants interactive session has been developed that is dedicated to the design of typical hair care products from the knowledge gained within the course.

Course Director
Manuel Gamez-Garcia, Ph.D., Research Fellow, Ashland Specialty Ingredients

Manuel Gamez-Garcia received his Master’s degree in Electrochemistry from the Tokyo Institute of Technology in Japan, and his PhD in Engineering Physics in the field of Polymers from the Ecole Polytechnique in Montreal, Canada. He worked for two years at the Pirelli Corporation in the field of physical and chemical properties of polymers. Since then he has held the positions of Manager of Claim Substantiation at Croda, Inc., Applications Manager Personal Care at Dow Chemical/Amerchol Corporation, Hair Care Manager for Firmenich, Inc., Senior Research Scientist at Ciba, Group Leader Hair Care R&D at BASF, currently he is a Research Fellow at Ashland Specialty Ingredients in charge of Hair Care Upstream.

Dr. Gamez-Garcia is the author of numerous publications on hair physical properties, hair damage, hair conditioning, and delivery of actives from shampoos. In 2000, he received the SCC Award for the best published paper from the Society of Cosmetic Chemists, and in 2011 he received the Shaw Mudge award for his work on hair straightening and heat damage. In addition to instructing for the Center for Professional Advancement, Dr. Gamez- Garcia is an instructor for the Graduate School of Natural Sciences at Fairleigh Dickinson University.

Patricia Mayer received her Master’s in Business Administration degree in Marketing from Rider University and her B.S. in Chemistry from Georgian Court College.

For seven years she worked for Henkel Corporation as Personal Care Marketing Manager specializing in the areas of hair care and body care with emphasis in surfactants, proteins and vitamins. Following this she held the position of Global Marketing Manager for Hair Care at Amerchol/Dow Corporation, specializing in hair conditioning polymers and thickeners. Currently she is Director Global Technical Marketing for Vantage Specialty Ingredients specializing in the areas of hair care and skin care with emphasis in delivery systems and specialty additives.