Course Description

Rheology: Chemistry, Theory, and Application

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Course ID 2811

In-Person Course

Who Should Attend?
This course is designed for research and development as well as business area personnel engaged in a wide array of industries including architectural paints, industrial coatings, printing inks, adhesives, pharmaceuticals, agrochemicals, personal care products and cosmetics. It is targeted for formulation chemists as well as marketing, sales, and customer service personnel.

Meet the Instructor, Hear More About the Course.

Course Description
This course on rheology (chemistry, theory, and application) reviews the basic principles of rheology including its definition and its influencers - chemical structure, morphology, and environmental conditions. The impact by various deformation forces including compression, tension, torque, and, particularly, shear will be reviewed to demonstrate the resulting flow profiles of viscosity as a function of shear and time. The chemistry and ancestry of current rheological agents will help clarify the appropriate selection of these products for various formulation types including waterborne, solventborne, aliphatic, aromatic, and polar systems.

Maximize Your Learning!
Attend this course and its Companion Course:
Surfactants: Chemistry, Theory, and Application
30 April 2019 • Amsterdam • Course ID #2812

Course Director
Sam Morell, Founder, S.P. Morell and Company

Sam Morell is a Chemical Engineering graduate of New York University and founder of S.P. Morell and Company. His work experience includes both technical and marketing positions at Rohm and Haas, BASF, and Air Products and Chemicals.

Mr. Morell has authored numerous technical articles on additives, pigments, and resins in various publications including PCI Magazine, Modern Paint and Coatings, The American Ink Maker, and Adhesives Age. He has also presented technical papers at industry symposiums including The American Coatings Show, The Waterborne Symposium, The European Coatings Show, and Coatings Trends and Technologies.

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