Hair Product Development
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This course is available as a client site course. Please click here for more information.
Who Should Attend
This course is intended for beginner formulators or marketing
personnel and those with some experience who have the
desire to quickly widen their level of knowledge and become
familiar with the marketing, technical and claim substantiation
issues related to hair product development such as:
• Analytical chemists
• Microbiologists
• Scientists
• Technicians
Personnel in research and development, sales, marketing and
labeling will find this course very valuable.
Description
This course provides a review of the main marketing trends in
hair care, followed by an analysis of the fundamental
properties of human hair as related to cosmetic treatments. A
thorough review of the foremost raw materials presently used
in the industry will be discussed so that the formulators and
marketing professionals will quickly become familiar with the
products, properties and raw material supplied to the hair
care area of the cosmetic industry. In addition, the main
technologies and challenges relevant to product development
in the areas of shampoos, conditioners, styling products, hair
colorants, relaxers, etc., will be explained. A critical analysis of
the methodology used for claim substantiation in hair care will
also be addressed. An all-participants interactive session has
been developed that is dedicated to the design of typical hair
care products from the knowledge gained within the course.