Hair Product Development
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This course is available as a client site course. Please click here for more information.
Who Should Attend
This course is intended for beginner formulators or marketing
personnel and those with some experience who have the desire
to quickly widen their level of knowledge and become familiar with
the marketing, technical and claim substantiation issues related to
hair product development such as:-
Analytical chemists
- Scientists
- Microbiologists
- Technicians
Personnel in research and development, sales, marketing and
labeling will find this course very valuable.
Description
This course provides a review of the main marketing trends in
hair care, followed by an analysis of the fundamental properties
of human hair as related to cosmetic treatments. A thorough
review of the foremost raw materials presently used in the
industry will be discussed so that the formulators and marketing
professionals will quickly become familiar with the products,
properties and raw material supplied to the hair care area of
the cosmetic industry. In addition, the main technologies and
challenges relevant to product development in the areas of
shampoos, conditioners, styling products, hair colorants,
relaxers, etc., will be explained. A critical analysis of the
methodology used for claim substantiation in hair care will also
be addressed. An all-participants interactive session has been
developed that is dedicated to the design of typical hair care
products from the knowledge gained within the course.