|
Download Brochure
|
Course offering number:0712-703
Course ID:
2190
Everything You Wanted to Know About Antiperspirants in 90 Minutes
Pre-recorded Course
AN ON-DEMAND ONLINE TRAINING FORMAT
Who Should Attend
This online training course will provide a basic understanding of what antiperspirants and deodorants are, historical
evolutionary perspective, different types of antiperspirant formulations, and global market information.
After participating in this short course, participants will be familiar with the terminology and differences between
antiperspirant delivery systems. It will be valuable to personnel within the cosmetic industry and especially to
professionals in the following areas:-
Formulation Development
- Technical Service & Sales
- Marketing
Description
Antiperspirants and deodorants have been around since the early part of the 1900’s. The category has
evolved both in the US and globally as consumers became more concerned with their hygiene and personal
perception in society. This 11/2 hour course will provide a short snapshot of the category, what the
differences are between different products, consumer needs, and what is in the marketplace today as
antiperspirant and deodorant products.-
Definition of antiperspirants and deodorants
- Consumerism and global marketplace
- Sweat reduction and odor development mechanism
- Product forms
- Marketplace formula examples